The ultimate arts of personalization in support of a momentous timepiece

Par TRP, Textes & Relations, Production
Contact: Label Noir SA Rue du Mont-Blanc 4 CH-1201 Genève
+41 79 613 7293

A Rolex Milgauss with the complication of the Tourbillon? A somewhat crazy customer who wishes to remain anonymous and Label Noir, a creative luxury brand dedicated to ultra personalization. A fascinating cocktail with a backdrop of respect for the fundamentals. In case of an similar request, waiting time is three months!


Unless historical information has never been revealed before, it seems unlikely that Rolex has ever produced a Tourbillon watch in its past. But as some of its enthusiasts do not shy away from anything, CEO of Label Noir watchmaker Emmanuel Curti, has risen upon request to the unbelievable challenge of filling this loophole. The experience has been a success, it is obviously repeatable, within three months.

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